Rosetta Stone Tablet Site
Back before Rosetta Stone had a responsive website, users' tablet device experience was less than optimal. Instead of leaving customers to wait for a full site redesign, a new tablet site was designed and developed as an intermediate step. This was done to both update to the brand aesthetics and test our hypotheses for an optimized tablet purchase experience.
GOALS
First and foremost, the main goal was to fix a very broken user experience for tablet users as the old static website was barely tolerable, let alone usable on tablet devices. Rosetta Stone also wanted to test how visitors would respond to drastically optimized content and purchase flow.
CONCEPT/SKETCHES
